Take-Two Interactive, the publisher of the Grand Theft Auto franchise, was a driving force behind the industry shift towards $70 pricing for AAA titles. Concerns exist that this trend might continue, and even escalate, with the release of Grand Theft Auto VI.
While a standard edition of GTA VI might remain in the $70 range, avoiding a price point of $80-$100, industry insiders suggest a premium edition priced between $100 and $150 could be offered, potentially including early access.
According to Tez2, a prominent games industry leaker, Rockstar/Take-Two will deviate from previous models. Unlike previous online components sold separately after launch (such as GTA Online and Red Dead Online), GTA VI's online component will be sold independently at launch, while the story mode will be part of a comprehensive package encompassing both.
This dual-release strategy necessitates careful price consideration. The cost of the standalone online component will impact the overall price, and the price of upgrading to the full story mode for those who purchased only the online version remains a key variable.
A lower price for the online version could attract players unable to afford the $70 or $80 full game, creating a lucrative upgrade path. This strategy also generates revenue from players who want the story mode but can't afford the upgrade immediately.
Take-Two could further capitalize on this by offering a subscription model similar to Xbox Game Pass, leveraging GTA+. Players opting for continuous gameplay via subscription instead of saving for an upgrade would generate consistent revenue, providing another avenue for profit. This represents a potentially highly profitable strategy for Take-Two.
Latest Downloads
Downlaod
Top News
