Mojang Rejects Generative AI, Emphasizes Creativity in Minecraft

Minecraft developer Mojang has firmly stated that it has no plans to integrate generative artificial intelligence into its game development process. Amidst the growing trend of incorporating generative AI in game development, as seen with Activision using AI-generated art in Call of Duty: Black Ops 6 and Microsoft developing Muse, an AI for generating game ideas, Mojang stands out by prioritizing the human element that has made Minecraft the best-selling game of all time, with over 300 million copies sold.

During a recent event attended by IGN, Minecraft Vanilla game director Agnes Larsson emphasized the importance of human creativity in the development process. "Here for us, just like Minecraft is about creativity and creating," Larsson stated, "I think it's important that it makes us feel happy to create as humans. That's a purpose, [it] makes life look beautiful. So for us, we really want it to be our teams that make our games."

Ingela Garneij, executive producer of Minecraft Vanilla, further elaborated on the value of human creativity. "For me, it's the thinking outside of the box part. This specific touch of: what is Minecraft? How does it look? That extra quality is really tricky to create through AI. We even try to have remote teams sometimes and guide them in building things for us, which has never worked, because you have to be here working together face-to-face. Creativity is... you need to meet like this as a person, as a human to really truly understand the values and principles and the ecosystem, the lore, everything. It's so massive, Minecraft, it's a planet, it's massive."

Mojang's commitment to human-driven development continues to drive the game forward. The upcoming graphics update, dubbed Vibrant Visuals, is set to enhance the visual experience in the near future. Additionally, Mojang has steadfastly resisted making Minecraft free-to-play and has no intention of creating a "Minecraft 2." Despite being 16 years old, Minecraft shows no signs of slowing down, and generative AI remains absent from its development process.

For more on what's coming to Minecraft, be sure to check out everything announced at Minecraft Live 2025.