Marvel has denied using AI to create posters for The Fantastic Four: First Steps after a four-fingered man in one image sparked online speculation. The marketing campaign, launched this week, included a teaser trailer and several social media posters. One poster, however, drew considerable attention due to a character seemingly missing a finger.

Further fueling the debate, fans pointed out duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, all suggesting potential AI generation. Despite this, a Disney/Marvel spokesperson confirmed to IGN that AI was not involved in the poster's creation.
The four-fingered man remains a mystery. While some theorize his missing finger is hidden behind a flagpole, this seems unlikely given the perspective and proportions. Others attribute the error to simple post-production mistakes or flawed Photoshop skills. Similarly, the repeated faces may not be AI-generated, but rather the result of a common copy-paste technique used with background actors.
The lack of official explanation from Disney/Marvel leaves room for speculation. The incident highlights the growing scrutiny surrounding AI use in film marketing, prompting closer examination of future promotional materials. Meanwhile, anticipation builds for The Fantastic Four: First Steps, with ongoing coverage focusing on characters like Galactus and Doctor Doom.
The Fantastic Four: First Steps - Trailer 1 Stills





