Warner Brothers has made a shocking move by removing its entire catalog of original Looney Tunes shorts from HBO Max, leaving fans devastated. These iconic shorts, which ran from 1930 to 1969, represent a "golden age" of animation and have been instrumental in shaping the studio's legacy.
According to Deadline, this drastic step is part of Warner Brothers' strategy to focus on adult and family programming, as children's content reportedly doesn't draw significant viewership for the streaming platform. This decision seems to overlook the cultural significance of the Looney Tunes series. For instance, at the end of 2024, HBO also ended its deal with Sesame Street for new episodes, despite the show's foundational role in childhood education since 1969. While some newer Looney Tunes spinoffs remain available on HBO Max, the essence of the franchise has been stripped away.
This move comes at an odd time, coinciding with the theatrical release of the new film, "The Day the Earth Blew Up: A Looney Tunes Story," on March 14. Initially commissioned by Max, the project was sold to Ketchup Entertainment through the American Film Market following the Warner Brothers and Discovery merger. With a limited marketing budget, the film has only managed to earn slightly over $3 million during its opening weekend across more than 2,800 theaters nationwide.
The timing is particularly poignant given the backlash over last year's handling of "Coyote Vs. Acme." Warner Brothers Discovery chose not to release the completed film, citing high distribution costs. This decision has drawn widespread criticism from the artistic community and animation enthusiasts. In February, actor Will Forte labeled the move as "f—king bulls—t," expressing his frustration and anger over the studio's choice to withhold the film from audiences.
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