When it comes to showcasing their latest vehicles, car manufacturers have a plethora of promotional strategies at their disposal. From slick advertising campaigns to celebrity endorsements, the options are vast. However, Hyundai has opted for a unique approach by teaming up once again with KartRider Rush+ to introduce their new Insteroid concept car as an in-game kart.
Developed by the Hyundai Motors Europe Design Center, the Insteroid kart draws inspiration from the INSTER, an electric SUV that Hyundai has in its lineup. This exciting collaboration doesn't stop at the kart; players can also grab the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme.
To celebrate this partnership, KartRider Rush+ is hosting a special event running until April 28th. By using a Boost Shard at least once during the event, players will automatically be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the game.
The Insteroid isn't just a digital kart; it's also a real-world concept car, making it a powerful promotional tool for Hyundai. While it's not slated for immediate production, its appearance in KartRider Rush+ adds a fashionable flair to the game, arguably outshining even the Cybertruck's presence in Fortnite.
If the allure of the Insteroid and the Hyundai collaboration doesn't pull you into KartRider Rush+, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has hit the market in the last seven days.
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