Halo Infinite Update Boosts Xbox FPS: Relaunch Ad Campaign Urged

Halo Infinite's "Summer 2025 Update," which runs until June 10, is now live and bringing a wave of fresh content to the game. This update introduces new playlists, the powerful Mutilator weapon, sandbox enhancements, new Forge tools, and an expanded selection of weapons available at the Weapon Bench. For those looking to dive deeper, the update also adds 50 more tiers to the battle pass, four new armor sets, bonus XP, and an additional challenge slot for Premium Operation Pass holders.

Despite these additions, some fans feel the update comes too late. Halo Infinite has undergone significant changes since its launch, including the rebranding of its developer from 343 Industries to Halo Studios. This shift followed a dramatic drop in player numbers, attributed to dissatisfaction with the game's content, progression systems, monetization, and the cancellation of a highly anticipated battle royale mode.

However, many fans believe Halo Infinite has never been better. On a Reddit thread titled "Halo Infinite REALLY should do a 'relaunch' ad campaign. It's just not the same game as at launch. Not even close," one fan shared their experience: "I can't imagine anyone who likes Halo but hasn't given this game a chance, or haven't played since launch, would be disappointed coming back. And I can't imagine they or especially the general gaming public, realize how much has been added and changed."

They continued, detailing the game's evolution: "I didn't play for months. I came back to three new guns, a bazillion new maps, multiple new firefight modes, mountains and mountains of things to grind for and unlock. And that's just from my few-month break. I really think this game would get a huge boost from a good trailer showing off all the additions and changes since launch. It would do wonders for their reputation as well."

The fan further emphasized the extensive updates: "I see so many people who attack this game, saying things about it that haven't been true in years. Three new pieces of equipment, five new guns, like a hundred new maps or more, like 10 new game modes, hundreds of new armor pieces, a much much better free credit shop, quadruple the ranked playlist to grind for (finally, that's what I've been wanting), career rank to grind for. All the old battle passes resulting in what, a thousand tiers almost? One of them is even completely free with some great reach armor. An incredible, incredible Forge, awesome custom games, a custom games browser which only Halo 5 had before, firefight, enemy and friendly AI in Forge."

Other fans echoed these sentiments. One agreed, stating, "I wholeheartedly agree, the game is easily the best game since [Halo 3] and the best 343 has produced. Just took a while to get here, but I never left, so it’s been fun to watch play out." Another added, "I share this feeling. I have a buddy who wrote it off pretty early and hasn’t come back. He’s already trashing the game, and I try telling him it’s solid now, but he doesn’t want to hear it."

A third fan proclaimed, "Multiplayer-wise, it's the best Halo ever made."

Halo Games in Chronological Order

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In another Reddit thread discussing the iconic image of Master Chief from Halo Infinite's marketing, a fan expressed their renewed love for the game: "I really love Infinite. Been playing since about halfway through Season 1. Revitalized my love for a series I stopped playing during Halo 4’s lifespan. Has the best Spartan customization and I also really like that different modes are constantly in rotation, custom games is fun, campaign is fun; unique but fun; music is a banger."

Another fan shared their progress and enthusiasm: "Approaching my first Onyx rank and am on track to be the first Halo game I hit max career rank. The gameplay is very fluid and feels super organic blending the feel of the classic games with some modern upgrades (and sprint feels so so good in this game). As much as I love the classic games and go back to them from time to time, Infinite has my favorite gameplay overall. The game has outgrown the shell of its release and has only gotten better with time. I’m optimistic about what’s on the way and I really think Infinite is one of my favorites in the series!"

Another fan praised the game's multiplayer: "It's the best arena shooter on Xbox right now. Halo Infinite scratches that itch that I wish COD did."

However, not all feedback was positive. One fan expressed disappointment: "This image represents the last little bit of hope I had. I genuinely think Halo’s time is over, the people who understood how to make the magic happen are all scattered and gone."

Xbox Games Series Tier List

IGN's review of Halo Infinite's single-player campaign in 2021 awarded it a 9/10, stating: "Halo Infinite's single-player campaign is exactly what this series needed. It brings out the best in Master Chief's unique and satisfying combat style while leveraging old ideas to create memorable new moments. Its story falls short for both new and veteran players, but it was worth the six-year wait."

With Microsoft's multiplatform strategy in full swing, speculation about Halo's potential release on PlayStation has been fueled by Microsoft’s gaming chief, Phil Spencer, who stated in November that there are no "red lines" in its first-party lineup.