Home > News > Ubisoft's New Financial Schemes and Another Scandal with Assassin's Creed Shadows

Ubisoft's New Financial Schemes and Another Scandal with Assassin's Creed Shadows

By AudreyMar 22,2025

Ubisoft's New Financial Schemes and Another Scandal with Assassin's Creed Shadows

Ubisoft is exploring the creation of a new company to house key franchises like Assassin's Creed, aiming to attract investors and potentially sell a stake. Bloomberg reports negotiations are underway with potential investors, including Tencent and various international and French funds. The new entity's market value is projected to surpass Ubisoft's current $1.8 billion capitalization.

However, this plan remains under discussion, and Ubisoft may ultimately decide against it. The success of the upcoming Assassin's Creed Shadows is a significant factor; Ubisoft reports encouraging pre-order progress.

This strategic maneuver unfolds amidst a fresh controversy in Japan. Kobe City Council and Hyogo Prefectural Assembly member Takeshi Nagase has publicly criticized Ubisoft's handling of religious themes in Shadows. Nagase objects to the protagonist's ability to attack monks and temples, citing the game's depiction of Engyō-ji temple in Himeji, where, he claims, the character "enters with dirty shoes and destroys the sacred mirror inside."

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