Kadokawa, now backed by Sony Group, sets ambitious goal of 9,000 original IP publications annually. This represents a significant increase from their 2023 output, aiming for a 1.5x growth by fiscal year 2027.
Sony's Major Investment Fuels Expansion
Following Sony's acquisition of a 10% stake, Kadokawa President Takeshi Natsuno announced the ambitious publishing target. This expansion will leverage Sony's global distribution network to increase international reach. A medium-term plan projects 7,000 titles by fiscal 2025, demonstrating confidence in achieving the ultimate goal.
To support this expansion, Kadokawa plans to increase its editorial staff by 1.4 times, reaching approximately 1,000 employees. This strategic increase aims to enhance efficiency and prevent staff overload.
Media Mix Strategy and Synergies with Sony
Kadokawa intends to implement a "media mix strategy," expanding its IPs into anime and game adaptations. Natsuno emphasized the goal of creating a system where diverse content leads to major successes.
This partnership benefits Sony significantly, particularly Crunchyroll, its anime streaming service with over 15 million paid subscribers. The collaboration will enrich Crunchyroll's anime library with Kadokawa's extensive IP portfolio.
Kadokawa's impressive IP portfolio includes titles like Bungo Stray Dogs, Oshi no Ko, The Rising of the Shield Hero, and My Happy Marriage, along with popular video game franchises developed under its umbrella. Sony's interest in multimedia expansion, including live-action adaptations and anime co-productions, aligns perfectly with this partnership.
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