Sony has donated $5 million to aid first responders, community recovery, and support programs for those affected by the devastating wildfires currently sweeping across Southern California.
In a joint statement on X/Twitter, Sony Chairman and CEO Kenichiro Yoshida and President and COO Hiroki Totoki emphasized Los Angeles's significance as the home of Sony's entertainment business for over 35 years, pledging continued collaboration with local leaders to maximize the impact of their support in the ongoing relief and recovery efforts.
The crisis, which began on January 7th, shows no signs of abating, with three major wildfires continuing to cause widespread destruction across the greater Los Angeles area a week later. The BBC reports 24 fatalities and 23 missing persons in the two largest fire zones, with firefighters preparing for intensified challenges as stronger winds are forecast.
Sony's contribution joins a wave of corporate philanthropy. CNBC reports other significant donations, including $15 million from Disney, $10 million each from Netflix and Comcast, $5 million from the NFL, $2.5 million from Walmart, and $1 million from Fox, among others.
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