Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA have once again joined forces to expand the reach of EA's mobile game collection to alternative app stores, enhancing accessibility for users who do not rely on Google Play or the iOS App Store. This move signifies a significant shift in how major publishers are exploring opportunities beyond the traditional duopoly of Apple and Google.

The rise of alternative app stores has been a hot topic, especially since Apple's decision to open its platform to these alternatives in regions like the EU. Following Flexion's successful introduction of Candy Crush Solitaire to these platforms, they are now set to bring EA's extensive mobile back-catalogue to alternative storefronts as well.

You might be wondering, "What does this mean for me?" Traditionally, the mobile gaming market has been dominated by the iOS App Store and Google Play. However, recent legal battles have prompted Apple and Google to ease some of their anti-competitive practices, paving the way for alternative app stores to emerge. The benefits for gamers are clear: these new platforms often come with enticing incentives to attract users.

Take the Epic Games Store, for instance, which is well-known for its free game offerings. While the platforms Flexion is targeting might not go to such lengths, they are likely to offer more flexible policies than those traditionally enforced by Apple and Google.

Looking ahead, EA's involvement in this shift is telling. As a giant in the gaming industry, known for acquiring smaller developers, their move towards alternative app stores could signal a broader trend. This could mean smoother sailing for other developers and publishers looking to diversify their distribution channels.

Currently, the specific EA games headed to these alternative app stores remain undisclosed. However, speculation suggests titles like Diablo Immortal and other Candy Crush games could be part of the lineup.