Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was far from ordinary. Held in Paris's adidas arena—a venue typically hosting esports events—the presentation masterfully blended fashion and gaming culture, creating a vibe that was both retro and futuristic. Instead of the usual front-row crowd of influencers and celebrities, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the show.

This bold move transformed the runway into a scene reminiscent of '90s LAN parties, complete with design details echoing gaming's golden age. The fusion of fashion and gaming wasn't just a backdrop; it was woven into the collection itself, offering a fresh perspective on technology and style's intersection.

The FW25 collection was rife with subtle and overt gaming references. Dresses crafted from puffy technical fabrics, inspired by LAN party sleeping bags, stood out. Small utility bags attached to tights and sequined dresses evoked Lara Croft's iconic Tomb Raider holsters, while the debut of the brand's Tamagotchi bags added a playful touch of handheld gaming nostalgia.

Gaming-inspired films also played a significant role. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, and the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references enriched the collection, bridging the gap between digital and real-world fashion.

Coperni has consistently pioneered the intersection of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity in fashion.

Beyond the clothing, the show was a masterclass in viral marketing. Hours after the show, videos of the gamer-filled runway flooded social media, further solidifying Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first groundbreaking fashion week moment. Last season, they closed Paris Fashion Week with a fairytale-like show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of the fashion show format, proving Coperni is more than just a brand—it's a cultural phenomenon.

With its FW25 collection, Coperni again captivated online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway proves Coperni remains a trailblazer in modern fashion.