World of Warcraft announces price hikes for Australian and New Zealand players. Starting February 7th, all in-game transactions will see increased costs, impacting subscriptions and other purchases.
Blizzard cites global and regional market conditions as the reason for the adjustments. While players with active subscriptions as of February 6th will enjoy their current rates for up to six months, new and renewing subscribers will face higher fees.
This isn't the first time WoW has adjusted pricing. However, the US market has remained consistent at $14.99/month since 2004. This latest change brings Australian and New Zealand prices closer to the US dollar equivalent, although currency fluctuations remain a factor.
The new pricing structure for Australia and New Zealand (effective February 7th) is as follows:
New World of Warcraft Service Prices (AUD & NZD)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
The price changes have drawn mixed reactions from the WoW community. While some see it as aligning prices with the US market, others criticize the short notice. Blizzard assures players that the decision wasn't taken lightly and that player feedback informs their pricing strategies. The long-term impact of this price adjustment remains to be seen.
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