If you're a savvy shopper, you already know that Black Friday reigns supreme as the ultimate time to snag incredible deals, but in recent years, other seasonal sales events have grown significantly in size and popularity. Retailers across the board are rolling out promotions throughout 2025, making this an ideal moment to score fantastic bargains on tech, video games, and much more.
Whether you're aiming to save money this year, there are several key sale dates worth penciling into your calendar. To help you plan your online or in-store shopping effectively, we’ve compiled a list of the most significant upcoming sales events in 2025 and beyond.
AnswerSee Results1. Valentine's Day Sales (Now–February 14) ------------------------------------------While Valentine's Day isn't traditionally considered a major shopping event, it does mark a period when people are more inclined to purchase gifts for loved ones. As a result, you’ll notice discounts popping up in early February, running all the way through Valentine’s Day itself. Commonly discounted items include smartwatches, jewelry, LEGO flower sets, video games, and book collections. Since this marks the first major sales event of 2025, Valentine's Day offers some of the lowest prices of the year so far.
Check out the latest deals:
### LEGO Botanicals Orchid
8$49.99 save 20%$39.99 at Amazon
### LEGO Icons Flower Bouquet
7$59.99 save 20%$47.99 at Amazon
### LEGO Botanicals Pretty Pink Bouquet
3$59.99 at Amazon
### LEGO Botanicals Wildflower Bouquet
7$59.99 save 20%$47.96 at Amazon2. Presidents' Day Sales (February 13–17)
Following Valentine's Day, Presidents' Day brings the first federal holiday of the year, sparking a wave of sales. Although Presidents’ Day officially lands on a Monday, you'll start noticing deals the week prior. Expect to see discounts on mattresses, clothing, laptops, and PCs. Additionally, sitewide sales often pop up across various retailers, including Amazon.
Tax Day Sales (April 15)
After a lull in sales events, the next guaranteed opportunity to find discounts arrives on Tax Day. While not a traditional holiday or sales event, this is the time of year when U.S. taxes are due. Many retailers capitalize on this by offering discounts to appeal to shoppers who anticipate receiving tax refunds. Look out for price drops on TVs, electronics, and LEGO sets during this period.
Star Wars Day Sales (May 4)
Star Wars Day, celebrated on May 4th, is less of a formal holiday and more of a playful pun. However, it has evolved into a fantastic time to find deals on Star Wars merchandise such as LEGO Star Wars sets, movie collections, board games, and collectibles. You’ll also typically find discounts on popular Star Wars video games. For fans of the franchise, this is the perfect day to indulge in some shopping.
Mother's Day Sales (May 8–11)
Similar to Valentine's Day, Mother's Day is a prime opportunity to find discounts on popular gift items like flowers, jewelry, watches, and chocolates. Occasionally, you may also spot deals on other merchandise. Retailers take advantage of the gift-giving spirit, so expect at least minor price reductions during this time.
Memorial Day Sales (May 22–26)
Memorial Day marks the next major sales event of 2025, coinciding with a three-day weekend. Retailers seize this opportunity to offer discounts, with popular categories including mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically host extensive sales events around this time. Memorial Day always falls on a Monday, but sales usually begin the week before as shoppers prepare for the weekend.
Dads and Grads Sales (June 1–15)
The early part of June is an excellent time to find one of the largest sales events of the year, combining graduations and Father's Day. During this period, retailers target both graduates and fathers with promotions. You can expect discounts on high-value items such as TVs, laptops, PCs, furniture, and more. It's an ideal time to shop for electronics before the summer kicks off and Amazon Prime Day approaches later in July.
This is arguably the best time to purchase a new laptop or invest in a gaming PC for the best possible discount.
4th of July Sales (July 1–6)
As part of the three-day weekend sales events, the 4th of July offers surprisingly good discounts on a wide range of products. Last year, we saw steep price cuts on major electronics like TVs and gaming monitors, rivaling those of Prime Day or Black Friday. Traditional holiday categories like mattresses, major appliances, furniture, and clothing are all subject to price drops. Additionally, you'll find great deals on items like sporting equipment and grills that you won't encounter again until Labor Day weekend.
Check out some of the bigger 4th of July sales from 2024 to get an idea of what to expect this year.
Prime Day (Mid-July)
Amazon Prime Day is the first major sales event of the year and has grown to rival even Black Friday in terms of overall discounts. Initially launched as an Amazon-exclusive event, it has expanded to include participation from virtually every major retailer. Last year, we saw competitors like Walmart, Target, Best Buy, and even Kohl's offering counter sales to compete with Amazon. It’s one of the rare occasions when it’s a great time to buy just about anything you might need or want.
Although the exact date for Prime Day 2025 is unknown, we can estimate based on last year’s timeline. If it follows the same pattern as 2024, we’d expect this year’s Prime Day to begin on Tuesday, July 15, and run through Wednesday, July 16. Other retailers will usually schedule their sales slightly before or after Amazon’s event.
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