Sony Becomes Kadokawa's Largest Shareholder as a \"Business Alliance\"

Sony's Strategic Investment in Kadokawa: A New Business Alliance

Sony has become Kadokawa Corporation's largest shareholder through a newly formed strategic capital and business alliance. This significant partnership involves Sony acquiring approximately 12 million new shares, representing roughly 10% of Kadokawa's total shares. This acquisition builds upon a previous investment made in February 2021.

Sony Becomes Kadokawa's Largest Shareholder as a

Maintaining Independence

Crucially, this alliance ensures Kadokawa remains an independent entity. The agreement focuses on strengthening collaborative efforts to globally expand and enhance the value of both companies' intellectual property (IP). This collaboration will encompass several key areas:

Joint investments and promotions.
Global expansion of live-action films and TV dramas based on Kadokawa IPs.
Co-production of anime-related projects.
Global distribution and publishing of Kadokawa's anime and video game works through the Sony Group.

Sony Becomes Kadokawa's Largest Shareholder as a

Takeshi Natsuno, Kadokawa Corporation's CEO, expressed enthusiasm for the partnership, highlighting its potential to boost IP creation and media diversification, ultimately reaching a wider global audience. Hiroki Totoki, Sony Group Corporation's President, COO, and CFO, echoed this sentiment, emphasizing the synergistic potential of combining Kadokawa's extensive IP portfolio with Sony's global entertainment reach to achieve Kadokawa's "Global Media Mix" strategy.

Sony Becomes Kadokawa's Largest Shareholder as a

Kadokawa's Extensive IP Portfolio

Kadokawa Corporation is a major player in the Japanese entertainment industry, with a vast portfolio spanning anime, manga, film, television, and video game production. Their notable IPs include popular anime series like Oshi no Ko, Re:Zero, and Dungeon Meshi, and they are the parent company of FromSoftware, the acclaimed developer behind Elden Ring and Armored Core. The recent announcement of Elden Ring: Nightreign, a co-op spin-off, further underscores FromSoftware's success and potential for future collaborations within this new alliance.

Sony Becomes Kadokawa's Largest Shareholder as a

This alliance promises exciting developments in the global entertainment landscape, leveraging the combined strengths of two industry giants.