Pokemon Launches in China: New Snap Debut

Pokemon Officially Releases in China, Starting with New Pokemon Snap

Nintendo achieves a landmark moment in China with the release of New Pokémon Snap. Read on to grasp its importance and why it's the inaugural officially released Pokémon game in China.

New Pokémon Snap Launches in ChinaLandmark Release Marks Pokémon's Return to China

Pokemon Officially Releases in China, Starting with New Pokemon Snap

On July 16, New Pokémon Snap, a first-person photography game released on April 30, 2021 globally, created history by becoming the first Pokémon game officially released in China since the nation’s video game console ban was enacted and lifted in 2000 and 2015. The console ban in China was initially implemented due to concerns that the devices negatively impacted children’s mental and physical development. This momentous event marks a new era for Nintendo and Pokémon fans in China, as the franchise finally debuts in the Chinese market after years of restrictions.

Nintendo has long aimed to expand into the Chinese gaming market, and in 2019, Nintendo collaborated with Tencent to introduce the Switch to the country. With New Pokémon Snap’s release, Nintendo achieves a significant benchmark in its strategy to penetrate one of the world’s largest and most profitable gaming markets. This action occurs as Nintendo gradually increases its presence in China, planning to release more prominent titles in the coming months.

Upcoming Nintendo Releases in China

Pokemon Officially Releases in China, Starting with New Pokemon Snap

Following the release of New Pokemon Snap, Nintendo has declared a lineup of extra games slated for distribution in China, including:

　⚫︎　Super Mario 3D World + Bowser’s Fury
　⚫︎　Pokemon Let’s Go Eevee and Pikachu
　⚫︎　The Legend of Zelda: Breath of the Wild
　⚫︎　Immortals Fenyx Rising
　⚫︎　Above Qimen
　⚫︎　Samurai Shodown

These launches show Nintendo's ongoing attempts to create a strong gaming collection in China, aiming to seize a bigger piece of the market with its popular series and fresh releases.

The Unexpected Legacy of Pokemon in China

Pokemon Officially Releases in China, Starting with New Pokemon Snap

The astonishment among global Pokémon enthusiasts concerning the longstanding console prohibition in China underscores the intricate history of the franchise’s connection with the region. This restriction meant that Pokémon was never officially marketed in China, yet it cultivated a substantial fanbase, with numerous players finding avenues to access the games through international acquisitions. Furthermore, there were counterfeit versions of Nintendo and Pokémon games, along with instances of contraband. Just in June of this year, a woman was apprehended smuggling 350 Nintendo Switch games in her undergarments.

One noteworthy endeavor to introduce Nintendo hardware into China without explicitly branding it as Nintendo was the iQue. Released in the early 2000’s, the iQue Player was a distinctive console developed in partnership between Nintendo and iQue to counter the widespread piracy of Nintendo games in China. The device was essentially a compact version of the Nintendo 64, with all the hardware integrated into the controller.

Pokemon Officially Releases in China, Starting with New Pokemon Snap

A Reddit user highlighted that Pokémon, achieving immense global popularity without ever officially entering China’s market, is particularly impressive. Nintendo’s recent actions indicate a strategic shift, aiming to connect international success with the previously unexplored Chinese market.

The gradual reintroduction of Pokémon and other Nintendo titles into China marks a crucial moment for both the company and its fans. As Nintendo continues to maneuver this complex market, the enthusiasm surrounding these releases suggests a bright future for gaming enthusiasts in China and beyond.