Home > News > NBA 2K All Star to launch at the end of next month, bringing the top-flight basketball sim to mobile

NBA 2K All Star to launch at the end of next month, bringing the top-flight basketball sim to mobile

By JacobFeb 26,2025

NBA 2K All-Star, a mobile adaptation of the popular basketball simulation game, is launching in China on March 25th. This collaboration between Tencent and the NBA aims to deliver a live-service experience to fans in the East Asian market.

The increasing popularity of mobile gaming has led to a surge in AAA sports simulators on mobile platforms. While this trend isn't unexpected, the partnership between Tencent and the NBA to bring the NBA 2K franchise to mobile in China is noteworthy. Basketball enjoys immense popularity in China, making this a strategic move for both companies.

The absence of the usual year-based branding (like 2K24 or 2K25) in NBA 2K All-Star suggests a potential long-term live-service model. The exact content and features remain a mystery until the March 25th release.

yt

Speculation and the Mobile Basketball Landscape

Until further details are revealed, much of the discussion surrounding NBA 2K All-Star is speculative. However, the NBA's growing mobile presence is evident, with other recent releases like Dunk City Dynasty also demonstrating this trend. While some ventures, such as NBA All World, haven't met expectations, the overall trajectory points towards mobile becoming a significant platform for the NBA to engage its fanbase.

For gamers interested in upcoming mobile releases, checking out regular features highlighting top upcoming games is recommended.

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