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GTA 6: $100 Price Tag – Are Gamers Willing to Pay?

By JasonMar 14,2025

Analyst Matthew Ball's controversial claim that a $100 price tag for AAA games could revitalize the industry sparked a fascinating debate. This led to a poll gauging player willingness to pay $100 for a standard edition of Grand Theft Auto VI.

Surprisingly, the results revealed significant acceptance. Over one-third of nearly 7,000 survey participants indicated they'd be willing to pay this price for the base game, even amidst Ubisoft's trend of pushing for more expensive expanded editions.

Image: ign.com

Ball's statement, which recently went viral, posited that major publishers adopting a $100 price point could be a much-needed industry savior, with Rockstar and Take-Two potentially leading the charge.

Rockstar recently announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain scarce, these updates likely extend beyond mere visual enhancements.

The possibility of expanding the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S, to PC players is high. Additionally, certain features currently absent on PC, such as Hao's high-speed car modifications in Grand Theft Auto Online, may finally arrive. This suggests the possibility of extreme turbo-tuning becoming available on PC in the near future.

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