Analyst Matthew Ball's controversial claim that a $100 price tag for AAA games could revitalize the industry sparked a fascinating debate. This led to a poll gauging player willingness to pay $100 for a standard edition of Grand Theft Auto VI.
Surprisingly, the results revealed significant acceptance. Over one-third of nearly 7,000 survey participants indicated they'd be willing to pay this price for the base game, even amidst Ubisoft's trend of pushing for more expensive expanded editions.
Ball's statement, which recently went viral, posited that major publishers adopting a $100 price point could be a much-needed industry savior, with Rockstar and Take-Two potentially leading the charge.
Rockstar recently announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain scarce, these updates likely extend beyond mere visual enhancements.
The possibility of expanding the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S, to PC players is high. Additionally, certain features currently absent on PC, such as Hao's high-speed car modifications in Grand Theft Auto Online, may finally arrive. This suggests the possibility of extreme turbo-tuning becoming available on PC in the near future.