Epic Games Store Preinstalled on Telefónica Android Devices

If the phrase "the Epic Games Store will come preinstalled on Android Telefónica devices" doesn't excite you, it's time to take a closer look. This strategic move by Epic Games represents a significant advancement in their mobile platform strategy, and here's why it matters.

Telefónica, known as O2 in the UK and under various other brands globally, operates across numerous countries. The newly announced long-term partnership between Epic Games, the developers of Fortnite, and Telefónica, means their storefront will be preinstalled on devices sold through Telefónica and its affiliates.

This partnership positions the Epic Games Store alongside Google Play as a default app marketplace on smartphones purchased through Telefónica. Given Epic's relentless efforts to outpace competitors, this deal could signal a pivotal shift in the mobile gaming market.

Effortless Access

In my opinion, the biggest hurdle for third-party app stores is user convenience. Many casual gamers aren't aware of, or don't bother with, alternatives to the default app stores on their devices. By securing this deal, Epic Games is now a default option for users in Spain, the UK, Germany, Spanish-speaking Latin America, and beyond, significantly boosting their visibility and accessibility.

This collaboration is just the beginning of what promises to be a fruitful partnership. Previously, Epic and Telefónica teamed up to bring the O2 Arena (also known as the Millennium Dome) into Fortnite in 2021, showcasing their potential for innovative digital experiences.

For Epic Games, who have been navigating legal challenges with Apple and Google in recent years, this move marks a strategic sidestep. It's a development that could yield substantial benefits not only for Epic but also for gamers, enhancing their access to a diverse range of gaming options right from their mobile devices.