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Dungeon & Fighter Mobile is a massive contributor to Tencent\'s mobile-gaming revenue

By JulianFeb 08,2025

Dungeon Fighter Mobile's Massive Success Makes Tencent's App Store Defiance Even Bolder

Dungeon Fighter Mobile (DnF Mobile) has been a phenomenal success, exceeding expectations and significantly impacting Tencent's revenue. This success underscores the boldness of Tencent's recent decision to challenge app stores.

Last week, we discussed DnF Mobile's popularity in the Chinese market and Tencent's subsequent conflict with app stores. We explored the potential implications for Tencent's relationship with its domestic app store partners. Now, the extent of DnF Mobile's impact is clear. The South China Morning Post reports that in its first month alone, the game contributed over 12% to Tencent's overall mobile gaming revenue.

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Considering Tencent's position as the world's largest gaming company by revenue, this represents a substantial sum, generated within just the first month of the game's launch. While the strong initial performance isn't surprising, given DnF's established franchise and the typical profitability of a game's initial release period, the timing of Tencent's app store challenge is noteworthy.

The Strategic Gamble

Tencent's decision to challenge app stores using this exceptionally successful title is a high-stakes gamble. Removing the game from app stores, even while directing users to a direct download, represents a significant financial risk.

The ultimate success of this strategy remains to be seen.

For more on the hottest mobile games, check out our list of the best mobile games of 2024 (so far)! Also, be sure to explore our list of the most anticipated upcoming games.

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