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Brandshield rescues Itch.io from AI shutdown

By AllisonFeb 02,2025

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko's Response to Itch.io Shutdown Caused by BrandShield

Funko has issued a public statement regarding the temporary shutdown of Itch.io, allegedly triggered by their brand protection software, BrandShield. The statement, posted on X (formerly Twitter), emphasizes Funko's respect for the indie gaming community and its creators.

Funko acknowledges that BrandShield flagged an Itch.io page mimicking the Funko Fusion development website, leading to a takedown request. Crucially, Funko clarifies they did not request a full platform takedown and expressed relief at Itch.io's swift restoration.

The company states they are now in private discussions with Itch.io to address the issue and appreciate the community's understanding.

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

However, Itch.io owner Leaf's Hacker News post provides a more nuanced account. He describes the action not as a simple takedown request, but as a "fraud and phishing report" sent to both Itch.io's host and registrar. The registrar's automated system responded by taking down the entire domain, despite Leaf's immediate action to remove the offending page. Leaf also revealed, in a detail omitted from Funko's statement, that Funko's team contacted his mother.

For further details on the incident, please refer to Game8's previous article covering Itch.io's shutdown.

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